Victoria’s Secret invests in Frankies Bikinis


28 March, 2022 | by The Retail Bulletin

Lingerie brand name Victoria’s Secret has obtained a minority stake in Frankies Bikinis.

Started in 2012 by the then 17-yr-outdated Francesca Aiello and her mom Mimi Aiello, Frankies Bikinis is located in Venice in California and is recognised for its style-ahead beachwear that has been influenced by Malibu.

Now the brand’s imaginative director, Francesca Aiello said: “I have this kind of respect for the transformation that Victoria’s Key has made in excess of the past handful of several years precisely with diversity and inclusivity, and I think that collectively we can carry on to provide a new wave of fashion into the swimwear market for all gals of all shapes, all measurements, and all backgrounds. With Victoria’s Magic formula beside us, Frankies Bikinis will go on to provide our signature collections that really encourage consumers to take a look at their personalized style and create appears unique to themselves that make them really feel their most self-assured.”

Victoria’s Mystery has invested $18 million for a minority curiosity in the business and mentioned the transfer sorts portion of its initiatives to increase partnerships with culturally applicable brands started by female entrepreneurs.

Martin Waters, Victoria’s Mystery chief government, extra: “We are thrilled to be partnering with Francesca and the staff at Frankies Bikinis.   She has produced an aspirational beachwear brand and pattern leader in the swimwear group, with area to improve and increase into new categories and bring in new clients in the direct-to-customer channel.”

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