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I receive a lot of products to test on my hair. It’s how I decide what’s worth writing about and what’s worth you spending your hard-earned money on. Some products stand out as must-haves I would re-purchase with my own money during the big Ulta Beauty Gorgeous Hair Event — others are just so-so. Below are my Ulta Beauty sale picks from haircare, tools, and more, to add-to-cart before they sell out.

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Ulta Beauty’s Gorgeous Hair Event is one of the retailer’s biggest sales of the year and includes 50 percent (yes, a full half-off!) shampoo, conditioner, leave-ins, treatments, hair tools and more. These deals are from buzzy brands, too. We’re talking best-sellers from celeb-loved Virtue, Matrix, Insert Name Here, Redken and more. Even better, this year there are first-time deals from Bedhead, Seen, Better Not Younger and GrandeHair—to name a few. We told you there was a lot!

The blowout runs from now until May 28 with new deals each day. To help get you started, I’m including a handful of my must-haves, below.

virtue styler

virtue styler

Virtue 6-In-1 Styler – $17 Off

Kristen Stewart’s hairstylist Adir Abergel uses Virtue products on his clients—for good reason. This styling cream hydrates, softens and protects hair from humidity.



Virtue 6-In-1 Styler $17


Buy Now

Ulta Beauty.

Ulta Beauty.

Matrix Select Instacure Collection – $11-$12 Off

Anti-breakage shampoo, conditioner, leave-in and scalp serum are must-haves in the shower of anyone who dyes their hair— or bleaches it like me.



Instacure Collection $12


Buy Now

Ulta Beauty.

Ulta Beauty.

Biolage Select All-in-One Collection – $11-$12 Off

Hydrating leave-in spray, shampoo and body scrub, and dry shampoo are all half off—and super helpful for those with little time to get ready.



Biolage Select All-in-One Collection $12


Buy Now

Ulta Beauty.

Ulta Beauty.

Ghd Air 1600W Professional Hair Dryer – $99.50 Off

For the first time, gHD’s professional-strength dryer is almost $100 off and you truly cannot beat that deal.



Ghd Air 1600W Professional Hair Dryer $99.50


Buy Now

Kitsch.

Kitsch.

Kitsch Satin Pillowcase – $9.50 Off

Keep your hair smooth and frizz-free while you sleep with this cute satin pillowcase.



Kitsch Satin Pillowcase $9.50


Buy Now

Ulta Beauty.

Ulta Beauty.

Insert Name Here Insert Waves Here – $36 Off

Create beachy waves in just minutes with this seriously fun-to-use tool.



Insert Name Here Insert Waves Here $36


Buy Now

Ulta Beauty.

Ulta Beauty.

It’s A 10 Select Silk Express Collection – $8-$33.50 Off

Fans of this hair-repairing brand know the way it makes strands feel like they’ve never seen a hot tool before. Now, you can grab shampoo, conditioner, leave-ins and masks for half off.



It’s A 10 Select Silk Express Collection $20


Buy Now

Ulta Beauty.

Ulta Beauty.

Briogeo Healthy Hair Foundations Starter Kit – $22 Off

If you haven’t tried Briogeo before, now’s a perfect time. This kit gets you best sellers Don’t Despair, Repair! Deep Conditioning Hair Mask, Scalp Revival Charcoal + Coconut Oil Micro-Exfoliating Shampoo and B. Well Vegan Omega 3, 6 + 9 + Biotin Supplements.



Briogeo Healthy Hair Foundations… $22


Buy Now

Photo: Tangle Teezer.

Photo: Tangle Teezer.

Tangle Teezer Ultimate Stylers – $8 Off

Stock up on these celeb-fave brushes that help protect wet hair from breakage.



Tangle Teezer Ultimate Stylers $8


Buy Now

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