“Diamonds are a girl’s best friend”, a song famously performed by Marilyn Monroe, has come to epitomize the target demographic for diamonds. These gemstones have come to symbolize love and trust within western cultures. Diamonds are cut in different attractive shapes having many facets resembling their natural forms to maximize their attractiveness. They are designed beautifully and polished to give brightness. This beautiful stone is considered an ideal way to show your feelings for your near and dear ones. Diamond rings are a staple of wedding and engagement ceremonies worldwide.

Diamond rings have been used to ‘seal the deal’ in wedding ceremonies across many cultures. Moreover, such events are incomplete without diamond jewellery being worn and used as gifts. Accessories such as pens, broaches, tie-pins now have diamonds set in them, which greatly enhances their perceived value, hence price. Mont Blanc, a well known manufacturer of writing instruments, has had a custom designed diamond cut which matches its logo. Jewellery created by the likes of Bulgari, Cartier and Van Cleef & Arpels are available in limited collections and are usually quite expensive

Diamonds act as an ideal gift for special and loved ones due to the fact that portrays ones love, care and respect for ones loved ones. It can be given from a brother to a sister, a son to his mother, from a father to his daughter, or, more commonly, from a husband to his wife. They may be used for different occasions, but the purpose is usually to show ones love and affection or ones affluence. Diamond rings range from being accessible to extremely expensive based on the value of the stone, the manufacturer and the design of the ring. 

The Color, Clarity, Cut and Carat weight (4C’s) of a diamond determines its price which is then tabulated in pricing reports. There are two main parts in diamond rings; the diamond and the metal in which it is set. Diamonds are very expensive stones and hence should be set with extreme care by skilled artisans in way that enhances its beauty in an enduring manner. Once must shop around for different designs and combination of metals with diamond to make an informed decision. It is usually a good idea to involve the person meant to wear the item in the shopping process. A large number of offline or online shops are available to buy diamond jewellery in attractive designs. 

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