In This Episode
In this edition of The Jewelry District, JCK editor-in-chief Victoria Gomelsky and news director Rob Bates job interview Marla Aaron, jewellery designer and founder of her eponymous model. They’ll be speaking about Marla’s rise as a self-taught newcomer in the jewellery marketplace and how she designed her on the web presence and jewelry business from the ground up.
Pay attention Now
00:30 Rob and Victoria introduce New York City–based jewelry designer Marla Aaron.
06:27 Victoria asks Marla how her track record has afflicted her start into the world of jewellery.
11:43 Marla describes some of the more unconventional points her business has completed.
15:06 They talk about Instagram and Zoom as resources Marla uses in her small business.
17:23 Marla discusses her Lock Your Mother undertaking.
19:16 Victoria asks about Marla Aaron’s new jewelry assortment.
Hosts: Rob Bates and Victoria Gomelsky
Editor: Olivia Briley
Producer and engineer: Natalie Chomet
Plugs: jckonline.com, @jckmagazine
Introducing Marla Aaron
Victoria and Rob kick off by introducing visitor Marla Aaron. She’s a jewelry designer based mostly in NYC and recognised for her for her “emotional hardware”—her lock jewelry, which has been about due to the fact 2012. She experienced a 20-as well as calendar year vocation in promoting and advertising, but she’s constantly been obsessed with jewellery and hardware. She labored on developing jewelry for various yrs when keeping on to her total-time task prior to leaping headfirst into the jewellery business. She also recounts her fascination with components, which started out in her youth, and historically traces again to the Victorian and Georgian eras.
Internet marketing and Promotion
Victoria asks if Marla’s qualifications in promoting has at all impacted her line of operate, but Marla points out how much she is driven by her have enthusiasm, so substantially so that she suggests she has thrown out a lot of matters she believed to be an complete truth in order to go after her dream of creating jewellery. Marla describes how as a fairly new designer she place herself on the map. There were being unquestionably some bumps in the highway, but, thankfully, Instagram was starting off to choose root at the exact same time, which helped her boost her business.
Unconventional Company Observe
Marla Aaron is in about 40 outlets about the world and has its very own showroom in NYC. It’s also opening a new showroom on 47th Street in the upcoming handful of months. The firm does not do consignment, as it would limit Marla in what she could do. Marla describes some of the far more unconventional items that her business does that makes it stand out. A person of the most unconventional is its wonderful jewelry vending device, and you will listen to her describe this installation at the Brooklyn Museum.
Self-Taught, Self-Crafted On-line Existence
You’ll listen to Marla reveal her company’s on-line existence and discuss about the second Instagram account that her client encounter workers operates. She also points out how she Zooms with her shoppers employing two employees—one at the prepared to clearly show off the jewellery and one to respond to issues. Her Instagram has 95,000 followers, and Rob asks what she thinks of influencers and if she believes jewelry homeowners are getting to be their own kind of influencer.
Lock Your Mother Project
Victoria asks how the pandemic has been for her, and Marla describes how on March 11 she sent all of her workers dwelling and since then has implemented everyday 9 a.m. and 5 p.m. Zoom phone calls to maintain up. You are going to also listen to Marla demonstrate her Lock Your Mom venture, where every yr her enterprise gives jewelry to single moms who may be experience bittersweet on Mother’s Working day. The sterling silver coronary heart lock has an rationalization stage for the exclamation of motherhood.
New Jewellery To Search Out For
Rob asks what has been driving Marla Aaron jewellery to flourish through this time, and Victoria asks Marla about her new drop selection. Marla explains how fired up she is for the September 15 launch of the collection. An enormous departure from what it generally does, the parts have a new lock function that she has been operating on for 3 yrs and other items that are outdoors her wheelhouse. Rob asks Marla as a newcomer what she thinks requires to be changed in the small business, and Marla points out that she thinks accessibility is a difficulty.
(Photograph courtesy of Marla Aaron)