The Evolution of OOTD: Instagram, TikTok & Beyond

What Does OOTD Indicate?

Again in 2016, when the term commenced to peak in recognition, we provided a complete breakdown of what OOTD meant and how it was applied. He Spoke Style founder Brian Sacawa described OOTD as, “a popular abbreviation employed in hashtag type, primarily on Instagram. It is a variant of WIWT (What I Wore Nowadays) and is applied in a manner context for somebody to point out to other people what they are carrying or have worn.”

The term and hashtag had been at first applied to selfies and casual photographs taken by good friends. Often the wearer of mentioned outfit struck an exaggerated pose and sometimes they acted naturally. The shots them selves possibly emulated style editorial or ironically satirized manner promoting. Both way, the outfit was constantly the middle of attention.

Considering that then, the phrase has developed to encompass any outfit, no matter of who is putting on it. OOTD no for a longer time has to mean a particular outfit that you are wearing on that day. It can be any outfit that you are encouraged by right now. Everyone can be sporting it and it can be from any position in time. The wearer and day no for a longer time make any difference, only the outfit.

Who Commenced OOTD?

When we commence chatting about the origins of the time period and hashtag we start out wading into some murky waters. As with most conventionally-utilised hashtags and web jargon, OOTD turned so ubiquitous so rapidly that its spot of to start with use and the identification of who very first applied it cannot be pinpointed particularly. The term grew to become commonplace in 2010 with the second wave of social media platforms like Instagram, Twitter, Tumblr, and Youtube. Design-centered accounts exploded with this technology of social media platforms and OOTD proliferated amid them and their users.

OOTD posts grew organically at to start with, as pals discovered the phrase from other good friends. Still, even in all those before times of social media, trends snowballed quickly and in advance of lengthy, it turned a trending hashtag on all big social platforms. What started off out as a concise phrase to share your model with pals became a contest for impact between type-targeted social media buyers. Nevertheless, there remained plenty of consumers truly publishing their OOTD in its primary spirit of unfettered inspiration.

Contrary to the OOTD hashtag craze, the origins of the formal OOTD holiday getaway are obvious. Reality Tv set star Stassi Schroeder took the essential methods to create Countrywide #OOTD Day as an formally recognized vacation in 2018. This wasn’t just a frivolous publicity stunt as Schroeder had truly good intentions. Now, every single June 30th is devoted to expressing self assurance by loving the way you search. So subsequent June 30th, go in advance and practice some self really like with a selfie!

There is some irony to Schroeder’s rebranding of OOTD but what improved way to deal with the root results in of social media’s adverse self notion difficulties than by putting a positive spin on stylized selfies. Finding caught up in OOTD posts can result in an overall variety of negative psychological concerns when seen as a common to reach. Framing the principle as a medium for expressing self-confidence and joy by exhibiting off is the type of rebranding we consider social media demands.

How The OOTD Hashtag Has Advanced

Not very long right after the second wave of social media took off in the 2010s, influencer society developed as a indicates for preferred users to capitalize on their large audiences. OOTD posts grew to become a preferred method for influencers to display screen goods they had been promoting, turning into a marketing and advertising instrument for models. At the exact time, social media users started off referring to OOTD hashtag queries for model inspiration. As “likes” turned the forex of social media, OOTD posts turned just another device to receive.

Facebook, YouTube, Pinterest, and Tumblr were being the social platforms on which OOTD 1st acquired traction as the big visible social networks at the time. Facebook, Pinterest, and Tumblr may possibly have experienced various designs, but they all targeted on the very same standard motion – sharing shots. And YouTube was by considerably the most straightforward platform for sharing movies. So it tends to make complete sense that the most productive vogue hashtag ever took off on the essential visible networks of the time.

As a bit of an apart, it is worth mentioning that the rise of OOTD aided stoke the rise of (and need for) Quick Vogue. Rapid Style suppliers benefited from the enhanced demand for new clothing. As a steady provide of stylish new dresses turned extra monetarily accessible, OOTD posts amplified. Quickly Vogue corporations sophisticated the marriage as they began engaging in internet marketing campaigns centered about OOTD, even more endorsing the follow amid their clients.

In a 2018 short article released by The Guardian, stylist and activist Caryn Franklin warned of the damaging result the OOTD trend was acquiring on all degrees of style. The report cited a survey performed in the British isles that found close to 10% of Uk citizens at the time had obtained new garments only to put up an OOTD photo ahead of immediately returning the outfits. The trend marketplace outdoors of Quickly Vogue took a considerable strike from this exercise at the time. Franklin also warned that getting apparel basically to demonstrate off on social media was lousy for fashion’s soul, degrading the romance we have with our clothes and denying us the experience of bonding with them.

By the late 2010s, vogue makes and editorials started out utilizing the time period in the third man or woman. Indicating that they would submit pictures, possibly recent or from any place in the previous, of versions and celebs in excellent outfits. A term initially indicating one’s very own outfit advanced into a broader designation of any outfit that looked good and furnished style inspiration.

It is uncommon that a social media hashtag will become a handy shorthand, but that is exactly what occurred here. Hashtag OOTD grew to become so ubiquitous by the late 2010s that the acronym, “O O T D” as an alternative of “outfit of the day,” was utilized in daily dialogue between vogue enthusiasts.

OOTD on Instagram

OOTD, as both of those a thought and a hashtag, existed for some time on different social media  platforms in advance of Instagram actually took off in 2012. Following 2012, Instagram was the key dwelling for OOTD. Just as with Facebook and Twitter just before it, Instagram at first utilised hashtags as a way for users to categorize their material. The most visible social media system at any time made (at the time) turned out to be the ideal habitat for an outfit sharing hashtag to flourish.

Vogue social media uncovered its dwelling on Instagram and everyone from informal end users to multi-million follower influencers were being sharing their OOTDs. The Kardashians had been undertaking it, He Spoke Design was undertaking it, and chances are you were being executing it way too. Brands and editorials obtained into the match as properly, even heritage publications like GQ and Esquire started publishing them. OOTD grew to become the definitive vogue hashtag of the 2010’s.

At the time of composing this article, there ended up 404 million #OOTD posts on Instagram. A scroll by means of the major trending posts reveals a huge assortment of outfit shots. There are a great deal of selfies, posed street images, candid street images, cellular phone-blocking-the-experience mirror photographs, editorial fashion poses, runway style poses, shots of youngsters taken by their moms and dads, and even shots of puppies in apparel.

“Fit” has develop into the new shorthand for Outfit in the latest several years amid manner fanatics and editorials on social media. The time period OOTD has been replaced with Major Match, Match Verify or just Match. The idea is the exact, while, and it’s definitely just a even further abbreviation of the phrase. It is a widespread event in the English language wherever the colloquial usage of a phrase will get shorter above time if it is utilized often ample. We all just get tired of expressing the identical matter above and about. The evolution of Match is a testament to the keeping electricity of the OOTD principle.

OOTD on TikTok

TikTok is the new frontier of trend social media. End users have taken to the system to share, explore, and locate trend for several years but makes and editorial have but to really determine it out. Brief snippets of video clip and micro-stories are a more challenging medium for trend than images. However day to day consumers, and progressively influencers, are having no hassle at all having traction by just sharing their outfits.

TikTokers are making use of jump cuts to display action by move progressions of their outfits, at times with the “throwing it on” approach. Other individuals are performing runway design walks and poses. They can decide to exhibit their match dubbed with tunes or they can clarify their decisions to their viewers. The advantage of audio has opened up a new earth of speaking about design and style on social media. Though Instagram has had audio/online video for a extended time, its interface is not as seamless as TikTok.

The most recent evolution of OOTD on TikTok is GRWM, or Get Prepared with Me. The plan is the exact but, remaining a video clip format, it is focused on putting alongside one another an outfit and generally detailing the reasoning powering it. This is extremely considerably a person-pushed hashtag, growing organically as OOTD did a ten years ago.


OOTD was one of the earliest hashtags applied to share manner tips and inspiration on social media. It has stuck all over and evolved in excess of the past decade, enduring in various sorts of In good shape and other acronyms like GRWM. Irrespective of how you phrase it, the spirit of sharing fashion has remained the same – users submitting pictures to inspire and seek approval from their communities.

Company pursuits attempted to co-decide the time period and a lot of users bought carried away at the peak of the craze. OOTD could have contributed in some part to the rise of Speedy Style and experienced detrimental effects on the trend market. Nonetheless, the web outcome was absolutely positive. It is easy to label the craze as just a further “look at me” instant on social media but for authentic people it was under no circumstances about them, it was about the in shape and the adore of local community.

The literal meaning of the text Outfit of the Working day have been replaced with the spirit of inspiration adopted by the term OOTD. It has broadened the usage of the acronym to transcend identification and time. Any outfit worn by any one at any time can be an OOTD. The strategy at the rear of sharing outfits is, and generally has been, inspiration to aid other people come across their personal personal design. OOTD, in all its types and hashtags, signifies the basic trade of model on social media.