Klarna and Visa change the game with new campaign promoting Klarna card ahead of UEFA Women’s EURO 2022 – Retail Times

Klarna and Visa alter the video game with new marketing campaign selling the Klarna card in advance of the UEFA Women’s EURO 2022™ – 4th July 2022

Klarna, a major world retail lender, payments, and buying provider nowadays declared the start of its new marketing campaign with Visa, an ofcial sponsor of the UEFA Women’s EURO 2022TM, to promote the Klarna card. From 3rd July, the campaign will look all around legendary soccer sites together with Wembley and Aged Trafford and will aspect four Group Visa athletes who are altering the match on and off the pitch – English superstars Lucy Bronze and Frank Kirby, Dutch ahead Shanice van de Sanden and Swedish striker Kosovare Asllani.

Significantly like women in soccer, Klarna and Visa are difficult the classic norms, and modifying the sport of on the net browsing. The Klarna card, driven by Visa, is a new type of sustainable credit score that performs differently to common credit playing cards. It lets shoppers to ‘pay like a pro’ giving them exibility to fork out now or up to 30 days afterwards, on the web or in-retail store with no desire or late expenses. The Klarna card is striving to improve the game, and present that a card doesn’t normally have to cost curiosity.

Managing for the duration of the UEFA Women’s EURO 2022TM, the campaign demonstrates one more aspect of the athletes. The campaign lets the Workforce Visa athletes to not only shine on the pitch, but the option to shine off it, showcasing their very own private model and bringing them into Klarna’s earth of high contact style.

David Sandström, main marketing and advertising ofifcer at Klarna,: “Since launching in January, the Klarna card has been a enormous accomplishment with above 170,000 United kingdom Consumers making use of the card. The Klarna card empowers buyers with larger control, transparency and option around how they pay – offering them the exibility to shell out afterwards for purchases just about everywhere, without the need of the dangers of curiosity and revolving credit.

We are delighted to companion with Visa and their athletes to ‘Play by new rules’ bringing together Visa’s commitment to women’s football and Klarna’s distinct visuals and innovative air. Incorporating the worlds of two this sort of recognisible and trusted makes has been remarkable, and we hope this campaign will support raise consciousness of women’s football and the Klarna card towards the backdrop of what will be a competition of soccer in England this summer months.”

Adrian Farina, chief marketing and advertising officer, Europe, at Visa: “We are delighted to partner with Klarna for this campaign across the UEFA Women’s EURO 2022TM. The campaign features a fantastic possibility to spotlight the creativity, independence and excellence within just the women’s video game and we’re very pleased to have four unique Group Visa athletes provide the strategy to daily life. “