Jewellery Brand Francesca Highlights Mother’s Day Stereotypes

Australian jewelry model Francesca have introduced a six-section movie collection shining a gentle on some of the non-standard journeys to motherhood to rejoice this Mother’s Working day.

The combinational online video and blog sequence sees six ladies explain to their tales of motherhood, hardships, adore and growth, sharing some of the eventualities persons do not are likely to believe about on Mother’s Working day.

The series arrives from sisters and co-proprietors of Francesca, Hannah and Rachel Vasicek, and features personalised jewelry pieces from Francesca’s locket and ‘Etch’ collections which allow shoppers to build their personal piece of jewellery with the inclusion of photos and engraving.

The series features co-owner Hannah’s tale of obtaining out while pregnant that her baby’s arm
would be in a natural way amputated in utero and would be born with limb-difference.

Then there’s Michelle, who was identified with infertility soon after cancer remedy in her teenagers but later located out she was expecting right after a motor vehicle incident many decades later on. She tragically miscarried, but the realisation that she could turn into expecting determined her to chase her desire of becoming a mother.

Zaid, a latest refugee to Australia from Eritrea, put in seven yrs in a refugee camp in Uganda to make a safer daily life for her long run relatives, though Abby struggled through 8 yrs of IVF therapy on her journey to turn into
pregnant with her daughter Remi.

Renee is navigating Mother’s Day each and every 12 months with a weighty coronary heart, mourning the reduction of her have mum who passed away when Renee was 15 a long time old, and Alana is raising two stage-daughters and doing work out the romantic relationship as a phase-mum on Mother’s Day, as properly as her very own young organic daughter.

Hannah and Rachel Vasicek clarify the inspiration at the rear of the marketing campaign, “as a woman led firm with a the greater part of female team associates, we have viewed it all – the ups, downs and difficulties of starting to be a mum. We know that everyone’s tale is vastly different and it was definitely vital for us to recognise the highs and the lows.”

“We hope that this marketing campaign sheds gentle on the reality of motherhood and that every person feels bundled irrespective of whether they are, or seeking to be a mother, this is an effort and hard work to make no just one come to feel by itself in their journey,” they continued.

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