Bernie Robbins Jewelers hosts a trunk present with jewellery designer Penny Preville each individual yr. But with the ongoing spread of COVID-19, throwing the in-keep function was unachievable. Continue to, company owner Maddy Rovinsky did not want to skip a year—Bernie Robbins’ Preville enthusiasts have usually appeared ahead to the event, and Rovinsky has partnered with the designer (now also a close friend) given that the late 1980s.
Designs for a virtual trunk show ended up quickly underway. The occasion, dubbed Penny & Pinot, went on the publications for Aug. 18, and the invite checklist was produced.
Then Rovinsky did something that would all but ensure robust attendance to the event: She hand-shipped elegant invites (making use of pearlized stationery) and a gift package that included “a few of Penny’s most loved things.”
Purchasers were being addressed to a elegant insulated wine tote a bottle of Santa Margherita pinot grigio (Preville’s favored wine) an individually wrapped, handmade chocolate chip cookie sourced regionally from the Beachin’ Bakery in Ocean City, N.J. and a personalized-built mask embellished with a gorgeous sequin butterfly (blue is Preville’s preferred shade).
“The receipt of an stylish gift prior to the function created an keen anticipation for the evening,” Rovinsky claims. “We hosted a tiny intimate group of guests—fans, prospective buyers, and new consumers. Attendees were being interested in seeing both Penny and her new selection.”
Virtual trunk reveals can be a little…dry. But Rovinsky’s preshow reward put the wine in clients’ arms and helped generate a attractive feeling of celebration that’s normally lacking in digital gatherings.
Rovinsky opened the function with a warm welcome and a celebratory toast, then chatted about the background, doing work romance, and friendship she and Preville have liked for many years. Preville shared new pieces and personalized favorites, detailing the inspirations behind every. She modeled some of the parts even though displaying some others on jewellery sorts. Virtual lookbooks ended up designed available through shared display to provide company with a nearer see, and interaction was encouraged. One particular of the friends, a longtime Preville fan, wore her possess assortment of the designer’s previous pieces to the party.
How did it go? Sales “exceeded our anticipations,” states Rovinsky. “We had the trunk accessible in shops for invest in both pre- and write-up-digital display. The selection was also conveniently accessible for buy on the net for those people prospects who desire to shop remotely or in the comfort and ease of their possess property.” She extra that the shop is nevertheless getting responses, inquiries, and profits from the function.
“For our first celebration of its sort, it went particularly very well,” she provides. “Our customers ended up psyched. In addition, they appreciated currently being in the virtual organization of many others. A lot of of the invitees have been self-quarantining in their households, so for them it felt like an night out. We allotted a 50 %-hour for the party and it went on for a complete hour.”
Leading: An unwrapped Penny Preville present bag (all photos courtesy of Bernie Robbins Jewelers)
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