Marking what is arguably the most sizeable coming with each other of scarce gemstones to get put in a one substantial-jewellery selection, Graff’s most up-to-date GRAFFABULOUS campaign is all about breaking boundaries and bringing collectively the most precious of gems.

Substantial jewelry collections are often developed about themes, riffing on heritage motifs that talk to the brand’s DNA, wherever gemstones and diamonds are meticulously selected for their radiance and beauty to healthy into the picked out notion. But there arrives the scarce celebration when the beauty of the gemstones is so good that no superfluous themes are vital. The incredible stones on their own lead the style of just about every jewelry piece and dictate the glimpse and experience of the assortment. These types of is the situation for Graff’s hottest high-jewelry marketing campaign, which sees the biggest collecting of gemstones at any time observed in an assemblage of its form.

Presenting a treasure trove of the rarest and most precious gemstones and diamonds, GRAFFABULOUS offers a after-in-a-life span option to enterprise into the very coronary heart of Graff’s legacy. The campaign holds jointly an unprecedented 3,600 carats of diamonds, emeralds, rubies and sapphires, which are remodeled into 80 just one-of-a-sort pieces of substantial jewelry, just about every generation beginning with the stone and capturing its energy to bewitch the beholder.

The marketing campaign attributes some of the most audacious jewelry ever created by Graff – the House’s craftsmen unquestionably did not hold again on creativity and talent when they made the parts. Certainly they have been captivated by the magic of the gemstones themselves, an extraordinary collection of Fancy Vivid Yellow diamonds that contains a 38.13-carat emerald-slash yellow diamond established on a white diamond bracelet, a 17.08-carat oval-slice yellow diamond ring and a 36.24-carat cushion-minimize yellow diamond ring.

Graff Tribal Selection Multi-shape Yellow and White Diamond Sunshine + Moon Necklace.

Necklaces are found in abundance in the assortment, fantastically designed to seize an practically ripple-like impact in the way the gemstones circulation from a single stone to the other. “As designers, we listen to the songs the stones are singing, concentrating on the new music and the rhythm,” claims Anne-Eva Geffroy, Graff’s director of style. “Like the ripples that emanate outwards when a stone is dropped in h2o, the tempo boosts as the jewels graduate in size until eventually they attain a crescendo: a central motif in which the complete pressure of these organic gemstones is concentrated.”

Of training course, motifs dear to Graff have not been neglected: in this marketing campaign, contemporary themes from the Tribal collection are dissected and expanded upon to introduce customized-cut diamonds that ravish in their radiance and 3-dimensionality.

Qun Ye, Aya Jones and Grace Elizabeth front Graff’s hottest campaign.

Capturing the magnificence of the GRAFFABULOUS campaign is none other than rising star photographer Carlijn Jacobs. The brand’s major to day, the campaign portrays renowned styles Grace Elizabeth, Aya Jones and Qun Ye, who are depicted as Greek deities, heavenly queens who channel unparalleled natural beauty and may well that’s matched only by the significant jewellery by itself.

You can find Graff’s collection right here.

This tale initial appeared on Status On the web Hong Kong.