EP360: The Future of Jewelry 10 Year Anniversary Episode with Tracy Matthews and Robin Kramer

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Back in 2012, I experienced an plan that was produced in a dingy jazz club over cocktails with my buddy and jewellery consultant, Robin Kramer.  My vision was to bring company coaching to get started up makes who couldn’t pay for to employ a advisor.

The jewellery business was limited-lipped again then and no other jewellery designers were being sharing their tricks because they thought if they served, they’d get rid of their competitive edge.

There was a substantial finding out curve to go from working a jewelry business to on the internet enterprise courses for jewelry designers, but we did it anyway. 

We pre-sold our signature program – Laying the Foundation to 50 makers who acquired great results. 10 a long time later on, we have helped far more than 8,500+ makes increase thriving businesses that are aligned with their vision of results.

And as we’re celebrating our 10th anniversary, Robin and I recorded this further special episode to give you an perception into the long term of the jewellery field, so you can stay ahead of the curve.

If there is something that the final couple of many years has taught us, it”s that you must be geared up.

Down load the exhibit notes in this article

Robin is a grasp in wholesale and customer-seller associations and just one of the finest in the industry.

In this episode, we talked about stats, trends, and insights about exactly where the jewelry industry is heading. And here’s a quick overview of what we talked over.

What to Hope

There is certainly a worldwide change happening proper now, and we are likely headed into a economic downturn whether or not you like it or not. With that currently being said, if you are ready and you hold your small business working like a effectively-oiled device, you will not be influenced like other models who exhibit up unprepared. 

Furthermore, because shopper trends are pointing to significantly less brand name loyalty and extra convenience, a person of the best strategies to retain customers is to make your on line browsing experience intuitive and quick to navigate, particularly for fast paced cell consumers. 

We chat a whole lot much more about navigating these developments, as very well.

Jewellery Models and Developments

There’s a person issue that is in this article to stay: Jewelry will always be the go to order to commemorate a unique event. Robin shares more about what she’s seeing at tradeshows and traits like tech jewellery, gold, and developing types that will normally be booming.

You may master where jewellery plays a massive position correct now, and the popular jewelry classes. Understanding this could signify a thriving jewelry enterprise for you for yrs to occur.

Why Jewellery Issues Ideal Now

Despite the fact that numerous companies lost revenue for the duration of the pandemic, the jewelry makes that concentrated on their on the internet and e-commerce income observed major development in 2020 and 2021.

We talked about why handmade jewelry is positioned to attract higher-having to pay prospects even in the experience of a recession I also talked over buyer buying developments that will assist you position your promoting and supply a superior expertise.

Tips on Getting Consumers for Life 

It is a acknowledged reality that certain buyer segments are turning into a lot less model faithful. That’s why you will need  to produce a terrific manufacturer working experience to your prospects. We fall timeless guidelines and illustrations on how to educate your buyers to come to be consumers for existence. 

The intention is to assist you  increase your volume of prospects and the amount of referrals they give. And so significantly a lot more.

So if you want to trip the pattern and take gain of the future of the jewelry field, listen to the entire podcast episode 360… and celebrate our 10th calendar year anniversary with us. 


xo, Tracy

Resources mentioned in this episode:

Comply with Robin Kramer on Instagram!

Crimson Boot Consulting with Robin Kramer 

Apply for Train Your Prospects Income Accelerator

Laying the Basis Program 

Shopify Absolutely free Demo

Far more Sources for Jewellery Designers

EP353: How to Use Shopper Purchasing Developments in Your Marketing in 2022



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