Apple Captures Half of All Smartphones Sold During 6.18 Online Shopping Festival in China

TMCNet:  Strategy Analytics: Apple Captures Half of All Smartphones Sold During 6.18 Online Shopping Festival in China

[June 29, 2022]

According to new analysis from Approach Analytics, 14 million models of smartphones were bought all through 6.18 on-line buying pageant in China this year, down -25% YoY. Apple solidified the management at the cost of Chinese manufacturers. Xiaomi and Honor stick to and rank in the top 3 record.

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China's 6.18 Online Smartphone Sales (Million of Units) and YoY %: 2020-2022, Source: Strategy Analytics, Inc.

China’s 6.18 On the net Smartphone Sales (Million of Models) and YoY %: 2020-2022, Source: Technique Analytics, Inc.

Linda Sui, Senior Director at Approach Analytics, said, “COVID-similar disruptions and financial headwinds prompted the combined overall performance. Smartphone on the web profits price tag grew to 4,300+ CNY (US$ 660+) this calendar year many thanks to the increased mix of higher-priced iPhones, up +13% YoY. Even so, total smartphone on-line product sales profits however posted -16% annual decrease with 62.6 billion CNY (US$ 9.5 billion).”

Peng Peng, Analyst at System Analytics, added, “Apple solidified the management with amazing overall performance in the course of 6.18 competition this calendar year. Apple outperformed the sector marketing virtually 7 million Iphone units, modestly down -4% YoY. We estimate Apple generated a income of 41.5 billion CNY (US$ 6.3 billion), with a whole retail rate of 6,300+ CNY (950+ USD). Apple rated leading by income share throughout all big platforms (JD, TMall and Pinduoduo and many others.).”

Yiwen Wu, Senior Analyst at Approach Analytics, additional, “Xiaomi and Honor ranked in the major three list, adopted by vivo (IQOO) and OPPO. We estimate Xiaomi seized 30% quantity share, somewhat down from 32% one particular calendar year back. Honor captured 10% quantity share, increasing from 6% in 2021. Vivo (IQOO) and OPPO ranked the leading 5 record with 6% and 4% volume share respectively. Xiaomi dominates the entry and mid-tier phase, Redmi Note 11 and 11 Professional sold extremely well on JD and TMall this year.”

Linda Sui, Senior Director at Strategy Analytics, added, “ continues to be as the big system. We estimate approximately 49% smartphones had been offered by way of for the duration of 6.18 on the internet festival this year, adopted by TMall and Taobao (merged took 30% quantity share). Even so, the management and dominance of common e-suppliers (, TMall and Taobao, and Pinduoduo) have been dented by the growing livestreaming platforms, these kinds of as TikTok and Kuaishou that have been catching up swiftly. We estimate TikTok and Kuaishou contributed to 8% and 6% smartphone on the internet gross sales volume share this year through 6.18, up from 3% and 2% previous yr. We advise all stakeholders monitoring smartphone on the internet channels to carefully monitor and appraise the enhancement of China on line sector.”

About Method Analytics

System Analytics, Inc. is a world chief in supporting providers across their arranging lifecycle via a range of personalized market study options. Our multi-willpower capabilities contain: market research advisory services, shopper insights, consumer practical experience layout and innovation know-how, mobile shopper on-gadget monitoring and business enterprise-to-company consulting competencies. With domain skills in intelligent gadgets, linked automobiles, intelligent residence, provider suppliers, IoT, strategic components and media, Strategy Analytics can establish a answer to satisfy your specific preparing will need. For far more data, stop by us at

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